Patrick Crane

Patrick Crane, Global Head of Growth at OpenSolar and a veteran in the solar industry, shares insights on cutting solar costs in half. He reveals how improving customer acquisition through referrals can dramatically lower expenses. Patrick discusses AI's role in streamlining customer design experiences, speeding up sales, and tackling permitting hurdles. He emphasizes the necessity of consolidating tech stacks to unlock further savings and promotes a retail-style website approach to enhance accessibility and transparency in solar sales.