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Patrick Crane
Global Head of Growth at OpenSolar and long‑time solar entrepreneur with early leadership at Sungevity; focuses on reducing residential solar costs through software, referrals, permitting improvements, and AI-driven tools.
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Sep 30, 2025
• 49min
859: Patrick Crane’s Plan to Cut Solar Costs in Half
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Patrick Crane, Global Head of Growth at OpenSolar and a veteran in the solar industry, shares insights on cutting solar costs in half. He reveals how improving customer acquisition through referrals can dramatically lower expenses. Patrick discusses AI's role in streamlining customer design experiences, speeding up sales, and tackling permitting hurdles. He emphasizes the necessity of consolidating tech stacks to unlock further savings and promotes a retail-style website approach to enhance accessibility and transparency in solar sales.
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