Patrick Buchanan

Sonal Gandhi, Chief Content Officer at The Lead, and Patrick Buchanan, SVP of Marketing at Lulus, dive into the evolving landscape of retail marketing. They discuss the importance of balancing data with creative instincts to create standout brands. Insightful topics include the shift toward micro-influencers and engaging communities authentically, as well as prioritizing long-term brand affinity over short-term performance metrics. Gandhi emphasizes the need for brands to adapt rapidly to trends, while Buchanan shares tips on effective storytelling in today's dynamic market.