Canadian Senator Patrick Brazeau shares his personal battles with alcohol and advocates for stricter regulations akin to those for tobacco. He discusses his proposed legislation, which includes warning labels and advertising bans to raise awareness about the health risks of alcohol. The conversation touches on the rising trend of non-alcoholic beverages among younger consumers and the pushback from the alcohol industry against transparency. Brazeau emphasizes the importance of seeking help and highlights that it's a sign of strength in overcoming challenges.