Get the app
Patrick Ball
Chief Revenue Officer at Crux, with extensive experience in streamlining sales processes across various companies in the financial services industry.
Best podcasts with Patrick Ball
Ranked by the Snipd community
40 snips
Feb 27, 2025
• 1h 1min
Complex Sales: Critical Stages in a Customer’s Buying Process
chevron_right
Join Patrick Ball, Chief Revenue Officer at Crux, whose extensive experience in financial services brings valuable insights into complex sales. He delves into the significance of a well-structured sales process and the importance of understanding customer personas. Patrick explains how to effectively engage key stakeholders and navigate challenges during the buying journey. He also highlights the value of Business Value Assessments and how iterative processes improve internal alignment and customer engagement, ultimately driving B2B sales success.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app