Patience Anoe-Lamptey Battle

Patience Anoe-Lamptey Battle, a luxury fragrance sales expert with 15 years of experience, shares her journey in high-end retail. She highlights the evolving landscape of fragrance sales and the critical role of relationship-building with clients. The conversation also touches on the importance of adapting to new consumer behaviors, particularly among Gen Z, and the complexities of commission structures in luxury retail. Additionally, the discussions reveal insights into navigating the competitive space of luxury sales and the magic behind storytelling in fragrance branding.