Pat Crotty

Pat Crotty, CEO of the Vintners Federation of Ireland, discusses the troubling trend of rising pint prices in Ireland. Following Diageo's recent announcement of a 7-cent increase, he expresses concern that pubs are absorbing rising costs from various fronts, including wages and supplies. Crotty predicts that the price hike could lead to an average increase of 20 cents at the bar, potentially affecting customers' drinking habits. He emphasizes the importance of pub survival for suppliers, urging alternatives to continual price increases.