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Pat Crotty
CEO of the Vintners Federation of Ireland and industry representative speaking about pub trade issues, costs and the impact of supplier price increases.
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Jan 13, 2026
• 5min
The Price Of A Pint In Ireland Is Set To Increase… Again
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Pat Crotty, CEO of the Vintners Federation of Ireland, discusses the troubling trend of rising pint prices in Ireland. Following Diageo's recent announcement of a 7-cent increase, he expresses concern that pubs are absorbing rising costs from various fronts, including wages and supplies. Crotty predicts that the price hike could lead to an average increase of 20 cents at the bar, potentially affecting customers' drinking habits. He emphasizes the importance of pub survival for suppliers, urging alternatives to continual price increases.
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