Parker Morse

CEO and founder of My Code

Best podcasts with Parker Morse

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Feb 27, 2024 • 45min

My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing

My Code's CEO discusses the shift in advertiser budgets towards multicultural marketing as a minimum standard. The podcast explores My Code's focus on Latinx media, research strategies, and utilizing first-party data. It also delves into adapting to changes in ad spend, strategic growth plans, and the importance of diverse marketing approaches.