Pareiya Gupta

Madalynn Lauria, Director of go-to strategy at GreyOrange, champions handheld RFID for its ease and fast ROI, while Pareiya Gupta, also of GreyOrange and co-creator of G-Store, defends overhead solutions for their continuous tracking and analytics. They debate how to implement RFID on a tight budget, drastically cut inventory counts, and reduce shrinkage visibility. The conversation reveals that choosing between handheld and overhead isn’t straightforward—many retailers are opting for hybrid solutions to best meet their unique needs.