Parbinder Dhariwal

Parbinder Dhariwal, known as Parbs, is a pioneer in the retail media space at CVS. He shares insights on the evolution of retail media and the power of community and collaboration in professional growth. Parbs emphasizes the importance of understanding consumer behavior and leveraging first-party data alongside traditional marketing. He discusses his journey from retail worker to a key leader, highlighting how his immigrant background shaped his career. Listeners also gain valuable advice on education, networking, and the significance of a supportive community.