Paolo Picazio

Giorgia Santinami, a commercial manager at Celeste, and Paolo Picazio, the country manager of Shopify, dive into the digital realm of wine sales. They discuss the explosive growth of e-commerce in the wine industry from 2021 to 2023, emphasizing the importance of a seamless online customer experience. The conversation highlights innovative strategies like social media integration and the storytelling potential of brands. They also explore the future of social commerce, projecting its significant impact on online sales and customer engagement.