Paolo Gullo

Paolo Gullo and Greg Gullo, co-founders of Asphalt Marketers, share their transformative journey of shifting from a generalist digital marketing agency to a niche-focused powerhouse in the asphalt industry. They discuss how this pivot skyrocketed their growth and revenue to seven figures by attracting qualified leads and tailoring services to their blue-collar clientele. The duo emphasizes the significance of relationship-building, client retention, and the dynamic management of remote teams, all while celebrating the power of niche marketing in achieving sustained success.