Paolo De Angeli

Leads the Customer Experience and Customer Value Management teams at Borealis AG. Passionate about Customer Value, from Value Creation to Value Based Pricing.

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Mar 24, 2025 • 32min

Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli

Paolo De Angeli leads Customer Experience and Value Management at Borealis AG and is passionate about pricing strategies. He discusses the pivotal role of persistence in pricing, urging professionals to share insights despite resistance. The conversation highlights that effective pricing is rooted in change management and communication, not just numbers. Paolo shares actionable strategies on understanding customer needs, building strong relationships, and navigating challenges within pricing practices. His insights empower pricing practitioners to drive impactful results.