Paige Bilins, SVP of product for Magnite, shares her insights on the exhilarating future of Connected TV (CTV) during her visit to CES. She dives into the evolution of live streaming and the emergence of pause ads, revealing how they could transform viewer engagement. The conversation also touches on sports streaming's critical role and the complexities of data ownership in CTV. Lastly, they discuss the intersection of tech, politics, and regulation, particularly the implications of TikTok's turbulence and its effect on the advertising landscape.
