Paddy Gilmour

Join Paddy Gilmour, a branding expert who helps brands like Harley-Davidson and Epson harness humor in their communications. He reveals how humor can make brands more relatable and memorable. Discover the strategic application of humor in branding, including when and where it's most effective. Paddy shares his step-by-step guide to crafting humorous copy and highlights pitfalls to avoid. With real-world examples, he emphasizes that calculated risks in humor can lead to substantial rewards, enhancing customer experiences and brand affinity.