Pablo López

Pablo López, a Senior SEO consultant at Dept Agency with diverse expertise, dives into the world of zero-click search and AI-driven search engines. He discusses how traditional SEO strategies must evolve as AI modes become prevalent. Pablo highlights the importance of user trust in AI-generated answers and the need for brands to adapt their content strategies to maintain direct traffic. He emphasizes cross-channel integration and audience understanding for successful SEO in this new landscape. His insights are essential for anyone navigating the changing dynamics of search.