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Join author Jonah Berger, renowned for his insights on the psychology of language, as he unpacks the magic of words and their influence. Discover the six types of 'magic words' that can reshape identity and drive action. Berger illustrates how subtle shifts in phrasing—like moving from 'help' to 'be a helper'—transform engagement. He highlights the power of storytelling, including the benefits of embracing imperfection to foster genuine connections. Tune in for practical strategies to elevate your communication and persuasion skills!