Osita Ifezue

Osita Ifezue, a storytelling strategist, shares insights on how narrative can transform agile teams and foster customer loyalty. He emphasizes the power of personal stories over mere data, using brands like Apple and LEGO to illustrate emotional engagement. Osita discusses the concept of 'origin stories' to strengthen customer bonds and the innovative role of storytelling in navigating change. He also highlights the importance of integrating customer feedback into storytelling, advocating for vulnerability as a means to enhance communication and relationships.