Oscar Ryndziewicz
Founder and CEO of DFYNE, an activewear brand that grew from a small personal investment into one of the UK’s fastest-growing private companies; speaks about product design, supply chain, influencer-led growth and people-first company culture.
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Jan 26, 2026 • 1h 18min
Oscar Ryndziewicz with Rory Sutherland and Elfried Samba on DFYNE becoming the UK’s fastest-growing company
Oscar Ryndziewicz, founder and CEO of DFYNE, turned a £6k credit-card bet into a fast-growing activewear brand. He discusses product invention from a knee injury, scaling from Glasgow instead of London, and building a people-first culture with devolved autonomy. Conversations cover influencer-led growth, simple customer-focused metrics, and logistics upgrades as DFYNE expanded globally.
