Orlando Wood

In this engaging discussion, Sir John Hegarty, the iconic founder of BBH, and Orlando Wood, a renowned author and colleague at System1, tackle the urgent need for a creative revolution in advertising. They explore the potential of humor and emotional storytelling to connect genuinely with audiences. The duo also highlights the shift toward marketers becoming 'entertainment directors' and emphasizes the importance of understanding historical advertising principles. Their new course aims to rejuvenate creativity, ensuring future campaigns resonate deeply.

Returning guest Orlando Wood discusses the different ways the brain processes information and how it impacts advertising. They explore the effectiveness of humor in ads and highlight a McDonald's and Disney partnership ad that references iconic films. Orlando's latest work and the importance of building brands through digital are also discussed.