Oren Etzioni, CEO of TrueMedia.org and a pioneering computer scientist, joins the discussion on the rise of AI-generated content and its implications for truth in media. He explains the dangers of deepfakes, particularly in politics and social media. The conversation introduces a new AI detection tool designed to identify misinformation, emphasizing the need for accessible technology to combat disinformation. Oren also highlights the importance of media literacy and collaborative solutions to navigate the digital landscape and ensure the integrity of shared information.