Ora Levit

Ora Levit, Vice President of Product Management at LinkedIn, oversees the platform's billion-dollar subscription services. She discusses the importance of a value-driven growth approach, emphasizing that true long-term growth comes from continuously enhancing user benefits. Ora explains how LinkedIn personalizes experiences based on user intent to prevent churn. She also shares insights into the culture of experimentation, revealing that running over a thousand tests annually helps teams learn and innovate continuously, while addressing the interesting phenomenon of user 'boomerang' behavior.