Onur Alp Soner, founder and CEO of Countly, shares insights into his journey building a privacy-first analytics platform without VC funding. He discusses the importance of data ownership and navigating early customer relationships. The conversation dives into effective inbound marketing strategies, co-founder dynamics, and the challenges of sustaining authenticity in content creation. Plus, Onur shares his love for Harry Potter and mechanical watches, illustrating how personal passions can enhance resilience and adaptability in business.