Srihari Sarangan, a leader in commercial model transformation, Namita Powers, a pioneer in personalized customer engagement, and Omer Hancer, an expert in identifying barriers to engagement, dive into revolutionizing pharma customer interactions. They discuss why now is the time for CRM systems to take center stage, addressing barriers like unmet needs and pricing issues. Highlights include the vital role of field feedback for agile learning and innovative CRM strategies that enhance collaborative efforts, driving tailored solutions for effective patient engagement.
