Omar Raja

Fernando Machado, CMO at Activision Blizzard, and Omar Raja, the creative force behind ESPN's SportsCenter Instagram, delve into the essence of consumer-centric marketing. They discuss the chaos of social media and the resurgence of organic growth strategies that give smaller brands an edge. The conversation highlights innovative tactics for engaging audiences in gaming and storytelling, while also examining the hurdles large companies face in prioritizing consumer needs. Their insights emphasize adaptation and genuine connection in a fast-evolving digital landscape.