Omar Oakes

Founder at OOmph, a specialist marketing consultancy for advertising and media businesses. Acclaimed media journalist and columnist and a seasoned podcast host.

Best podcasts with Omar Oakes

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Apr 29, 2025 • 32min

How advertising ended up with a news problem

Omar Oakes, founder of OOmph and seasoned media journalist, joins Jamie Credland, CEO of World Media Group and advocate for trusted journalism. They dive into the strained relationship between advertising and news media, revealing the decline in ad spend on hard news and its implications. The rise of creator journalists is also discussed, along with the challenges they pose to journalistic integrity. They explore new strategies for publishers to enhance revenue and foster better relationships with advertisers, emphasizing collaboration and education.