Omar Oakes
Media commentator and guest editor of the WARC Media's Global Ad Trends report. He provided insights on the changing landscape of TV advertising and measurement.
Best podcasts with Omar Oakes
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14 snips
Sep 9, 2025 • 36min
Global Ad Trends: The changing shape of TV
Omar Oakes, a media commentator and guest editor of WARC Media's Global Ad Trends report, dives into the evolving definition of television as streaming gains prominence. He discusses how TV advertising is transforming with the rise of Connected TV, contrasting it with linear TV's decline. The conversation also highlights YouTube’s role among youth viewers and scrutinizes its demographic trends. Oakes emphasizes the need for advertisers to adapt to new viewing behaviors and the challenges that traditional broadcasters face in this shifting landscape.
5 snips
Apr 29, 2025 • 32min
How advertising ended up with a news problem
Omar Oakes, founder of OOmph and seasoned media journalist, joins Jamie Credland, CEO of World Media Group and advocate for trusted journalism. They dive into the strained relationship between advertising and news media, revealing the decline in ad spend on hard news and its implications. The rise of creator journalists is also discussed, along with the challenges they pose to journalistic integrity. They explore new strategies for publishers to enhance revenue and foster better relationships with advertisers, emphasizing collaboration and education.
