Omar Fares

In this discussion, Elizabeth Mulholland, CEO of Prosper Canada, and Omar Fares, Assistant Professor of Marketing, dive into the world of Buy Now Pay Later (BNPL) services. They explore the convenience and risks of BNPL, especially for younger consumers navigating financial pressures post-pandemic. The conversation spotlights the psychological factors driving its popularity, the security challenges these services pose, and the urgent need for consumer awareness and regulation to prevent potential debt traps.