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Olle Zacharison
Head of News AI at BBC News (former Head of AI at Swedish Radio), leading the BBC's efforts to integrate AI into newsroom workflows and products.
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Nov 15, 2025
• 1h 6min
Olle Zacharison: How BBC News is Shaping its AI Strategy for the Next Era of Journalism
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Olle Zacharison, Head of News AI at BBC News and former Head of AI at Swedish Radio, shares insights on integrating AI in a global newsroom. He unveils the BBC's four-part AI strategy, focusing on productivity boosts and content reformatting. Olle discusses the challenges of applying AI across 42 languages and the importance of collaboration among teams. He highlights innovative use of synthetic voices for personalized news and stresses maintaining editorial integrity in an AI-driven landscape. Olle also emphasizes the BBC's role as a trusted source amidst misinformation.
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