Olivia Santarelli

Olivia Santarelli, Head of Marketing at Gemini, shares her journey of transforming a small exchange into a leading crypto brand. She discusses groundbreaking marketing strategies, including a Guinness World Record drone show and educational campaigns like the Bitcoin rewards credit card. Olivia emphasizes the importance of embracing regulation and building trust in an evolving industry. She also explores competition with traditional finance, advocating for innovative engagement and the need for long-term brand value over fleeting hype.