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Olivia Plotnick
Founder of Wai Social, a Shanghai-based social media content agency. Author of the Substack page "Who, What, Wai" focusing on China consumer trends.
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Jan 18, 2025
• 50min
The Decline of TikTok, the Rise of Rednote, and End of App Loyalty - With Olivia Plotnick
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Olivia Plotnick, Founder of Wai Social and author of 'Who, What, Wai,' dives into the unexpected rise of Rednote among American users fleeing TikTok. She discusses what makes Rednote unique and why it outshines alternatives like Lemon8. The conversation explores the emerging trend of app fluidity, the potential resurgence of platforms like YouTube, and the complexities of building genuine online communities. Plotnick also considers the role of authenticity and engagement amidst evolving digital landscapes, making for an insightful cultural exchange discussion.
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