Olivia Meyer

Carly Berns, AVP at Burns Communications Group, and Olivia Meyer, a Gen Z retail strategist, dive into the evolving world of Gen Z consumers. They discuss how this generation prioritizes values like uniqueness and storytelling in shopping. Carly highlights the importance of brand transparency and actively listening to customers, while Olivia explains Gen Z’s affinity for AI and social media in their shopping journey. They also explore future trends, predicting community-focused retail spaces and the rise of sustainable practices.