Olivia Kory

In this engaging discussion, Olivia Kory, Chief Strategy Officer of Haus Analytics, shares her insights from her time on Netflix and Sonos. She delves into the complexities of measuring advertising efficiency amid economic uncertainty, exploring strategies for firms to assess marketing spend. Topics include the challenges performance advertisers face in a cookie-less world, the importance of A/B testing optimization, and how brands can 'get fit' for potential recessions while navigating evolving privacy regulations.

Olivia Kory, Chief Strategy Officer at Haus, dives into YouTube's underrated potential for advertisers, revealing how it can reshape digital marketing. She shares insights on navigating the mobile app ecosystem and the innovative strategies used by companies like AppLovin. The discussion also covers the impending shutdown of Xandr Invest and Microsoft's shift in advertising tech. Kory emphasizes the rise of AI in media analytics and the evolving landscape of influencer marketing, providing listeners with fresh perspectives on these pressing topics.

In this conversation, Olivia Kory, an expert in incrementality testing at Haus, dives into the critical role of incrementality in DTC marketing. She explains how effective tools from Meta and Google can enhance marketing strategies and discusses the importance of geotesting for optimizing spend. The debate over brand versus performance marketing also heats up, as Olivia and Nik weigh the best ways to allocate resources and prepare for major shopping seasons. This episode is packed with insights to help brands maximize their growth potential!