Olivia Atkin, founder of Achieving Success and a former public relations pro for the New York Giants, dives into the power of personal branding in today's digital landscape. She discusses the balance between authenticity and professionalism while navigating social media. Olivia emphasizes the importance of selecting the right platforms and maintaining consistency in content creation. She also shares insights on leveraging seasonal trends to engage audiences and highlights the dangers of neglecting personal branding in achieving long-term success.