Oliver Schusser

Vice President of Apple Music and International Content, overseeing Apple Music, podcasts, Beats, sports packages and Apple TV+ with deep experience in digital music and content strategy.

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Sep 25, 2025 • 24min

Oliver Schusser on Apple’s Strategy in Music, AI’s Potential, and the Super Bowl Halftime Show

Oliver Schusser, Vice President of Apple Music and International Content, shares insights from his experience shaping Apple’s music strategy. He reflects on the evolution from iTunes to Apple Music, emphasizing a quality-first and artist-focused approach. Schusser discusses the impact of AI on music experiences and its creative potential. He also details Apple’s involvement in major live events like the Super Bowl Halftime Show and their measured approach to sports rights, all while navigating the challenges of artist compensation in streaming.

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