Oliver Hughes

Joining the discussion is Oliver Hughes, Chief International Growth Officer at TBC Bank Group and former CEO of Tinkoff. With a rich history in fintech, he shares his insights into scaling TBC in Central Asia, particularly Uzbekistan. Oliver highlights the impressive market capture there, with a platform reaching 60% of adults. He discusses the importance of innovation and local infrastructure for successful banking expansion. Additionally, he reflects on his journey from Visa to Tinkoff while sharing personal stories and leadership challenges.

Oliver Hughes, CEO of Tinkoff, leads Russia's pioneering online bank known for its innovative financial services. He shares how Tinkoff harnessed direct mail campaigns to become the largest online banking provider in Russia. Oliver also discusses their unique door-to-door sales strategy that integrates logistics with customer service, and the role of personalized content in enhancing financial literacy. He reflects on a failed venture that taught valuable lessons about market dynamics, and emphasizes the importance of kindness in business.