Oliver Gilding, Head of Innovation and Licensing at Iceland Foods, dives into the world of retail innovation. He emphasizes the courage needed to embrace bold partnerships, including collaborations with well-known brands like Greg's and Heinz. Oliver shares their success with exciting product launches, such as takeout-inspired meals, while discussing the importance of understanding core customers. He also highlights the role of a cutting-edge AI tool that drives informed decision-making by analyzing consumer insights, paving the way for continuous innovation.