Oli Sherlock

Oli Sherlock, an executive from Goodlord with extensive experience in proptech and tenant onboarding, shares insights on competition in the estate agency sector. He argues that embracing rivals fosters innovation and improves outcomes for landlords and tenants. The discussion highlights how unhealthy rivalries can stifle growth, while successful challengers like Goodlord push the industry to evolve. They also delve into pricing strategies and the importance of perceived value, demonstrating how competition ultimately raises service standards.