Oli Russell-Cowan, an entrepreneur in the marketing industry, discusses the success of Liquid Death, a canned water company that stands out with its unconventional brand identity and marketing strategy. The podcast dives into Oli's experiences in starting an event company, his podcast, and how these have led to valuable opportunities. The conversation also explores the concept of developing positive cults around brands, the importance of building communities and finding the perfect fit, and the power of networks and collaborations in business.
