Olga Fedorenko
An ethnographer specializing in South Korean advertising and the intersections of capitalism and society.
Best podcasts with Olga Fedorenko
Ranked by the Snipd community
Aug 5, 2023 • 1h 18min
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
Dr. Olga Fedorenko, an ethnographer specializing in South Korean advertising, discusses the clash of advertising freedoms and obligations in late-capitalist South Korea. She explores the historical role of advertising in promoting virtue and the shift in the 21st century towards neoliberal hegemony. The podcast delves into the challenges faced by advertising practitioners, censors, audiences, and activists in navigating this changing landscape.
Aug 5, 2023 • 1h 18min
Olga Fedorenko, "Flower of Capitalism: South Korean Advertising at a Crossroads" (U Hawaii Press, 2022)
Dr. Olga Fedorenko, an ethnographer specializing in South Korean advertising, discusses the clash between old obligations and new freedoms in the industry. Topics include historical progression, ethical boundaries, portrayal in TV shows, public monitoring, and consumer influence on advertising decisions in South Korea.
