Olga Andrienko

Olga Andrienko, the Head of Global Marketing at SEMrush, leads a team marketing in over 50 countries. She shares insights on the complexities of international expansion and the importance of understanding local cultures. Olga discusses the advantages of agile marketing, using smaller, flexible tests to optimize strategies. She emphasizes the role of micro-influencers in gaining customer insights and fostering brand advocacy. The conversation reveals how collaboration and a customer-first approach are key to overcoming challenges in diverse markets.