Olga Andrienko
Former VP of Marketing Ops and Brand at SEMrush who built internal marketing and AI ops systems; now building AI-first marketing tools and advising on AI agents for marketing operations.
Best podcasts with Olga Andrienko
Ranked by the Snipd community
12 snips
Apr 3, 2020 • 29min
Scaling An International Marketing Team Across 50 Countries With SEMrush’s Olga Andrienko
Olga Andrienko, the Head of Global Marketing at SEMrush, leads a team marketing in over 50 countries. She shares insights on the complexities of international expansion and the importance of understanding local cultures. Olga discusses the advantages of agile marketing, using smaller, flexible tests to optimize strategies. She emphasizes the role of micro-influencers in gaining customer insights and fostering brand advocacy. The conversation reveals how collaboration and a customer-first approach are key to overcoming challenges in diverse markets.
Sep 9, 2025 • 1h 8min
186: Olga Andrienko: Ex-VP at Semrush left her 35-person brand team to build AI for marketing ops
Join Olga Andrienko, former VP of Marketing Ops at Semrush, as she shares her journey from building a brand team to creating AI-driven marketing tools. She discusses the transformative role of AI agents in marketing ops and offers practical tips to overcome AI imposter syndrome. Olga explains how she developed content automation systems using internal context and prioritizes AI projects with risk/reward grids. She also reveals strategies for rapid adoption and future implications of AI in the workplace, emphasizing the need for human quotas.
