Nupur Kantamneni
Responsible for Consumer Product, one of three product pillars at Affirm.
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Apr 19, 2022 • 49min
How Does Affirm Get Us to Buy Now Pay Later?
Nupur Kantamneni, responsible for Consumer Product, discusses the behavioral strategies used by Affirm for their flexible buy now pay later model. Topics covered include understanding payment terms, mental models for onboarding experiences, the appeal of zero interest, revenue generation, and aligning incentives. The podcast also explores the compromise effect, surprises in user onboarding, missed payments handling, partnerships, and the pros and cons of buy-now-pay-later.
