Norm Farrar

In this engaging discussion, Norm Farrar, the Beard Guy and founder of Honu Worldwide, shares his wealth of knowledge on e-commerce logistics and AI marketing. He reveals strategies to cut logistics costs significantly and highlights the advantages of utilizing third-party logistics. Topics include optimizing packaging to slash fees and the transformative power of AI for customer engagement. Norm also explores influencer marketing, offering insights on leveraging automation to boost earnings while previewing exciting new tools for Amazon sellers.