Nonny de la Peña, a pioneer in immersive journalism and founder of Emblematic Group, discusses her innovative AR project exploring the 1906 Atlanta Race Massacre. She reveals how this experience, told through journalist Max Barber's lens, uses mobile technology to make forgotten histories accessible. The conversation touches on the challenges of scriptwriting, the importance of responsible storytelling, and the potential for community engagement. Nonny also highlights her commitment to mentoring the next generation of immersive creators.