Noam Sobel

Dr. Noam Sobel, a leading neurobiologist from the Weizmann Institute of Science, dives into the fascinating world of olfaction. He discusses how smell influences our emotions, hormones, and even social interactions, revealing its role in determining physiological and psychological connections with others. Sobel also highlights his lab's innovative research on digitizing scents for digital communication and how olfactory testing could aid in diagnosing diseases. Prepare to rethink the power of your sense of smell and its impact on everyday life!