Juliette Menga, an investment director at AETOS and chair of its ESG committee, and Nitin Barve, managing director at the Schwab Center for Financial Research, delve into the evolution of impact investing. They discuss the distinction between ESG, SRI, and impact approaches, while emphasizing the importance of integrating ESG criteria into investment strategies. The duo addresses common misconceptions about the financial performance of ESG investments and highlights the role of consumer awareness and regulatory scrutiny in shaping a more sustainable investment landscape.