Nima Jalali

Founder and CEO of SALT & STONE, a consumer personal-care brand known for its high-performing clean deodorants and rapid growth into retail channels like Sephora.

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Dec 16, 2025 • 33min

How to Make Retailers Chase Your Brand

Nima Jalali, Founder and CEO of SALT & STONE, transformed his passion for clean personal care into a $100M+ brand after an ACL injury shifted his path from professional snowboarding. He discusses how he created a high-performing deodorant after multiple iterations and reveals the secret strategy that made retailers like Sephora approach him—without ever pitching. Nima shares insights on building an enduring brand, the importance of team dynamics, and applying athlete discipline to business success, all while maintaining a strong digital identity.

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