Nilay Patel

Nilay Patel, head of product at Kohort and an expert in mobile gaming and user acquisition optimization, dives deep into the transformative power of cohort analysis. He addresses common pitfalls in lifetime value estimation and discusses why cohorts are crucial for evaluating product economics. Nilay also explores how companies can effectively incorporate cohort monetization into user acquisition models and the importance of handling outliers in data. His insights reveal how adapting to cohort performance can drive improved monetization and user retention strategies.