Nikolaj Allberg Peterson
Co-founder and Chief Product Officer at Game Analytics with experience democratizing analytics for game developers and advising on retention, LTV, and monetization strategies. Appears on the episode to discuss segmentation, pricing, LTV curves, and early warning signs of monetization failure.
Best podcasts with Nikolaj Allberg Peterson
Ranked by the Snipd community
Nov 17, 2025 • 25min
Game Analytics 04 - Retaining
Nikolaj Allberg Peterson, Co-founder and Chief Product Officer at Game Analytics, shares his deep insights into game monetization strategies. He emphasizes the importance of understanding player motivation for sustainable revenue. The discussion covers crucial topics like LTV curves, retention metrics, and the significance of cohort analysis. Nikolaj reveals how fake ads can drive installs but may harm retention and urges careful evaluation of A/B testing results. His expert advice helps developers understand when to iterate or abandon projects for success.
