Nikki Saunders

Nikki Saunders, founder/CEO of Deeper Than The Brand, shares her expertise on leveraging Instagram Threads as a powerful marketing tool. She discusses how to maximize engagement using pinned comments and AI tools. Nikki delves into the unique opportunities Threads offers for sparking conversations and building community while comparing its functionalities with Instagram. Listeners will learn about optimizing content strategies, navigating video sharing, and the importance of tracking metrics to enhance visibility and audience engagement.