Nikki McNeil
Co-founder of Vividly, offering solutions to streamline trade management for fast-growing brands in the CPG industry.
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Mar 30, 2024 • 42min
Modern Trade Promotion Management With Vividly's Nikki McNeil
Nikki McNeil from Vividly discusses modern trade management for CPG brands, emphasizing the importance of streamlined trade spend management. The conversation explores challenges faced by fast-growing brands, the need for forward-looking views in trade management, and the unique solutions Vividly offers to improve trade promotion effectiveness.
