Niki Shamdasani

Niki Shamdasani, co-founder of Sani, a fashion brand celebrating South Asian heritage, shares her entrepreneurial journey with her sister. They discuss securing funding through innovative strategies like pitch competitions. Niki explains navigating the challenges of scaling production while upholding ethical standards. She emphasizes the power of social media for authentic connections and adapting brand identity amidst market shifts. Additionally, they explore the complexities of working with family and maintaining emotional stability in business.